Our customer National Bank of Greece wanted to create loyalty program for its AB-VISA credit card product (Super Market co-branding card). The cardholder should gain «points» for every transaction performed with his card, depending on different promotion schemes designed by the Bank. At each billing cycle (statement), the loyalty system should accumulate the points gained and generate «vouchers» that will be mailed to the customers within the monthly statement. The system was required to be flexible in order to be used for other products in the future, with different program scenarios and different merchants.
CSS designed and implemented within the in-house designed NBGs Card Management System a complete Loyalty back-office program (Vouchers management system). The system was modeled in such a way that it could be used for different products, with many schemes-promotions per product, for different merchants and transaction types, as well as different “vouchers”.
Since the first implementation of the program, many promotion schemes were successfully performed for AB-VISA and the system was used to cover other Credit Card products like TOYOTA-VISA (co-branding with cars retailers) and IASO (hospital co-branding card). Hence increasing customer’s loyalty and profits for both the bank and the super marker chain.